ImamShafee Islamic Center, a prominent religious institution in the UK, faced a unique challenge in the digital age. While they had a strong local presence, their online representation didn’t reflect their rich history and community contributions. In 2020, they partnered with DigitalWebPro to embark on a website design project aimed at bridging this digital gap and better serving their congregation and the wider community.
Challenges:
- Outdated Website: The center’s existing website was outdated, lacked responsiveness, and failed to engage with its diverse audience effectively.
- Limited Online Outreach: ImamShafee’s digital presence was minimal, preventing them from reaching a wider audience or providing essential services to their community online.
- Inadequate Information: Important resources, events, and community news were not readily available on their website, causing inconvenience for members.
Our Approach:
DigitalWebPro designed a comprehensive website strategy aligned with ImamShafee’s values and objectives:
1. Needs Assessment: We conducted a thorough analysis of the center’s requirements, taking into account its diverse congregation and their online expectations.
2. User-Centric Design: Our design focused on user experience, with an easy-to-navigate interface and responsive design for various devices.
3. Content Revamp: We revamped content, providing a wealth of resources, event updates, and community information accessible to all.
4. Integration of Features: We integrated prayer timings, donation portals, live streaming of sermons, and a blog for insightful religious articles.
5. Community Engagement: We included forums for discussions, announcements, and a member directory for improved engagement.
6. Visual Appeal: The design emphasized cultural elements and aesthetics that resonated with the congregation.
Results:
The results of the ImamShafee Islamic Center’s website design project were transformative:
1. Enhanced User Experience: The website’s responsive design and intuitive navigation significantly improved the user experience.
2. Greater Engagement: Community members now had access to a wealth of resources, forums for discussions, and real-time event updates.
3. Wider Reach: The live streaming feature allowed the center to reach a global audience, strengthening its online presence.
4. Increased Donations: The donation portal saw a 30% increase in contributions, supporting the center’s initiatives.
5. Vibrant Online Community: The forum became a hub for community interaction, fostering a sense of belonging.
6. Digital Transformation: The center’s online representation now aligned with its physical presence, bridging the digital gap.