Tour and Travel Business SEO Case Study :

In the world of tour and travel, ensuring your business’s visibility to a global audience is crucial. Consider the story of Mohsin Bhai, who was planning a trip to Thailand. Like many travelers, he turned to Google to find information on how to get there and where to go. After a quick search for “Thailand tour,” he discovered a tour and travel company called “Y” prominently displayed on Google’s first page.

Impressed by the website’s content and offerings, Mohsin Bhai decided to book his Thailand tour with Y company the following morning. This decision highlights the immense impact of effective SEO strategies. Y company, through skillful SEO optimization, managed to secure a prime spot on Google’s first page, attracting countless visitors and bookings, resulting in significant revenue.

While some tour and travel businesses may handle only a handful of tours, companies like Y are dominating the industry through strategic SEO tactics. The key takeaway here is that Y company has mastered the SEO game, ensuring their website ranks at the top when prospective travelers search for tours tailored to their needs on Google.

If you aspire to elevate your tour and travel business to similar heights, it’s essential to invest in website SEO. By optimizing your online presence, you can solidify your position in the market and attract more customers.



    1. Fierce Competition: Rome’s travel industry was saturated with countless agencies, making it challenging for BestInRome to gain visibility.

    1. Limited Online Presence: Their website lacked optimization, and their brand struggled to be found in search engine results, leading to low organic traffic.

    1. Untapped Potential: Bestinrome possessed a wealth of local knowledge, but this expertise wasn’t effectively translated into online content or authority.

Our Approach:

DigitalWebPro implemented a holistic SEO strategy tailored to Bestinrome’s unique position and goals:

1. Comprehensive SEO Audit: We conducted an exhaustive audit of their website, identifying technical issues, content gaps, and opportunities for optimization.

2. Keyword Research: In-depth keyword research helped us pinpoint the most relevant and high-traffic keywords related to Rome travel services.

3. On-Page Optimization: We optimized the website’s structure, meta tags, and content to align with selected keywords, making it more search engine-friendly.

4. Content Strategy: We developed engaging and informative content that showcased Bestinrome’s local expertise, including travel guides, tips, and insider recommendations.

5. Link Building: We pursued high-quality backlinks from travel-related websites to improve domain authority and trustworthiness.

6. Local SEO: We enhanced Bestinrome’s presence on Google Maps, Google My Business, and local directories to attract travelers searching for Rome experiences.


The results of our SEO efforts were truly transformative for Bestinrome:

1. Significant Traffic Increase: Organic website traffic witnessed a remarkable 150% increase within the first year, with steady growth thereafter.

2. Higher Search Rankings: Bestinrome’s website began to rank prominently for competitive keywords, gaining a top position on the first page of search results.

3. Improved Conversions: The surge in website traffic translated into a 75% boost in inquiries and bookings.

4. Brand Authority: Bestinrome became a trusted source of Rome travel information, enhancing their reputation as local experts.

5. Sustainable Success: Ongoing SEO efforts have ensured that Bestinrome maintains its strong digital presence and continues to thrive in the competitive travel market.


Bestinrome, a travel booking agency specializing in Rome, Italy, faced a highly competitive landscape where thousands of similar agencies vied for tourists’ attention. Despite their exceptional local expertise and a wide range of services, they were struggling to stand out in the digital world. In 2020, they partnered with DigitalWebPro to embark on an SEO journey aimed at dominating Rome’s travel market.

At DCanvaser, we specialize in SEO services that can propel your business to the first page of Google’s search results. Contact us today to learn how we can help you achieve this goal.

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